Absorb Software Fuels Growth, Adding Mark Simner as Chief Financial Officer


(Calgary, Alberta—June 26, 2018) Absorb Software, a leading provider of cloud-based learning and performance management software and analytics for the corporate and higher education markets, has added to its growing roster of executive talent with the announcement of Mark Simner as the company’s new Chief Financial Officer. Simner’s addition is the latest of several recent hires designed to position the company for immediate growth, readying Absorb to capitalize on the strategic investment of Silversmith Capital.

“Mark brings substantial experience in the SaaS industry, particularly with high growth, private equity backed companies. This is exactly what we need to efficiently scale as our growth accelerates.” said Absorb CEO, Mike Owens. “His solid record of implementing new business systems and processes, and building effective finance, accounting and BI teams, will be a cornerstone of our positive business growth.”

Simner brings over 20 years of finance and operations experience to Absorb, most recently serving as the Chief Financial Officer for Varsity Tutors, where he built the finance and accounting team from the ground up while the company grew at over 50 percent annually. Prior, Simner was the Vice President of Industry Analytics and Operations at Catamaran, after serving as the Vice President and Chief Financial Officer for Accertify Inc., an American Express Company. While at Accertify, Simner led financial management, strategy, long-range planning, investment management and financial reporting, among other responsibilities.

Simner honed financial and regulatory skills while Vice President and Controller for General Motors Asset Management, and by leading the global roll out of Sarbanes Oxley compliance efforts while at GMAC Financial Services.

“I’m thrilled to be joining this vibrant company at a time of high growth and international expansion,” said Simner. “Absorb offers industry-leading SaaS technology, strong executive leadership and an uncompromising commitment to the success of its A-list customers.”

A native of the United Kingdom, Simner is both a Chartered Management Accountment in England and Wales, and a Chartered Global Management Accountant. He earned his MBA from New York University’s School of Business, where he graduated with distinction.


About Absorb Software

Absorb Software is a learning technology company based in Calgary, Alberta Canada, with subsidiaries in England, Ireland, Australia and the United States. The Absorb flagship product, Absorb LMS, is an industry-leading and award-winning Learning Management System for businesses, higher education, government and non-profit agencies around the world. Learn more at www.absorblms.com, or follow the company on LinkedIn, Facebook or Twitter.


About Silversmith Capital Partners

Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $1.1 billion of capital under management. Silversmith’s mission is to partner with and support the best entrepreneurs in growing, profitable technology and healthcare companies. The firm seeks to invest $15 million to $75 million per company. Representative investments include ActiveCampaign, Centauri Health Solutions, Digital Map Products, Impact, LifeStance Health, Nordic Consulting Partners, and Partners Surgical. The founders have over four decades of collective investing experience and have served on the boards of numerous successful growth companies including ABILITY Network, Dealer.com, Liazon, Liberty Dialysis, MedHOK, Net Health, Passport Health, SurveyMonkey, and Yapstone. For more information, visit www.silversmithcapital.com.


Direct Inquiries to:

Jill Adams, Vice President, Marketing






PC Magazine names Absorb LMS Editors’ Choice… again!

June 30, 2016

For the second year in a row, Absorb LMS has been recognized as PC Magazine’s Editors’ Choice for best LMS.

Read the full review.



Canadian technology firm brings 12 new jobs to Ireland

July 1, 2015

Minister for Business and Employment Ged Nash TD today announced that Absorb Technology Ltd, a European subsidiary of Blatant Media Corporation, will establish a European operations hub in Dublin City Centre, creating 12 new jobs in the process.

Absorb Technology was introduced to Ireland through the Government’s Succeed in Ireland initiative, which is implemented by Connect Ireland in association with IDA Ireland.

Making the announcement, Minister Nash said: “I am delighted to welcome Absorb Technology to Dublin, who will no doubt add to the vibrant tech community that now calls our capital home. With our top-class workforce and supports for businesses who choose Ireland as their European base, I hope that this is just the beginning of good news announcements for Absorb in Ireland.”

Absorb Technology develops and delivers Absorb Learning Management System (LMS), a Software as a Service (SaaS) platform that allows organisations to administer training courses to internal and external audiences.

The key functions of the Dublin-based Absorb Technology will be sales and support of the growing European market in addition to extending support access for all Absorb LMS clients globally.

If you’re interested in joining the Absorb Technology team, recruitment will commence immediately for three client advocate/support positions. Interested applicants can apply online here.

The company, which initially researched Britain, Spain, and France as possible locations for their European expansion, eventually chose Ireland citing Ireland’s strong tech infrastructure and proven track record in attracting major international corporations.

Mike Owens, co-founder of Absorb Technology said: “We’re very excited to take the next big step with Absorb. Opening an office in Ireland was an easy decision. We needed a European presence and the business and technology community in Dublin was the perfect fit for us.”

Michael McLoughlin, CEO of ConnectIreland, commented: “The fact that Absorb Technology chose Ireland over a number of other countries they were looking at is testament to the great reputation that Ireland has abroad. Their team will be a dynamic addition to Dublin’s tech hub. We look forward to helping the company grow and expand in Ireland.”

Media Contact: Clare Minnock, Communications and Marketing Manager, ConnectIreland, cminnock@connectireland.com, 056-7797422.

Editor’s Note:

About Absorb Technology
Absorb Technology Ltd is a registered European subsidiary of Blatant Media Corporation. Blatant Media was founded by Michael Owens and Mike Eggermont in January 2003 in Calgary, Canada, and are the leaders of the team behind Absorb 5 Learning Management System.



Absorb LMS Wins 1 Gold and 2 Silver “Excellence in Technology Awards” from Brandon Hall Group

December 17 2014

Blatant Media Corporation, publishers of the Absorb Learning Management System (LMS) is pleased to announce that the all-new Absorb 5 has been awarded Gold for “Best Advance in Learning Management Technology” from Brandon Hall Group. Absorb LMS also received Silver awards for “Best Advance in Learning Management Technology for Small- and Medium- Sized Business” and “Best Advance in Mobile Learning Technology”.

“We are very grateful for the recognition. These awards, along with great client feedback, validates our continued focus on R&D and keeping Absorb LMS on the leading edge of LMS technology”, says Mike Owens, co-founder of Blatant Media Corporation. “With Absorb 5 we have taken everything we’ve learned from a decade in the industry and made it that much better and easier to use”.

Rachel Cooke, Chief Operating Office of Brandon Hall Group who runs the awards program, stated, “The award-winning initiatives and the skill and strategy that went into them is inspiring. The innovation represented by these winners can serve as models for success for many others that strive to push their organizations to the next level.”

A panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

This is the 7th year in a row that Absorb LMS has received awards from Brandon Hall Group (for a total of 13) and the 4th year in a row that Absorb has received Gold-level recognition.

About Blatant Media Corporation

Blatant^ was founded in 2003 when Mike Eggermont and Michael Owens found that the online courses they were designing for a number of clients became practically unusable once they were imported into the LMS systems that existed back then. Often Mike and Mike were asked to also administer these learning management systems and the experience was inhumane at best.

Armed with 3 computers, a spare bedroom and an eager programmer, Mike and Mike began developing Absorb LMS, while paying the bills building content for various industries. Originally much of the LMS usage was in safety training for the Energy Sector, but the LMS was always designed to accommodate any organization that had training needs. By 2014 Absorb LMS had grown to support around 500 organizations and more than 1,000,000 users worldwide in nearly every industry vertical.

About Brandon Hall Group, Inc.

With more than 10,000 clients globally and 20 years of delivering world class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We conduct research that drives performance, and provides strategic insights for executives and practitioners responsible for growth and business results.

Contact Information
Dan Medakovic
VP, Learning Solutions



Blatant Media announces availability of Absorb LMS version 5.0 and Top 20 LMS Portal Company award.

September 4 2014

Blatant Media Corp. is thrilled to announce the imminent release of Absorb LMS 5.0 – a major upgrade to its multi-award-winning Absorb Learning Management System.

Absorb LMS version 5.0, which will be released on September 8th, contains over 400 new features and enhancements including:

  • Mobile friendly (responsive HTML5) administrator interface with an all new look and feel
  • New administrative dashboards available in multiple languages
  • Significant security enhancements including administrator audit trails
  • Major performance improvements based on a new architecture and system optimization
  • Flexible competency models and certification enhancements
  • Enhanced reporting functionality
  • Advanced exam authoring
  • Expanded course administration/ownership rights
  • New “mass actions” for user and course management
  • And hundreds more!

The release of Absorb 5.0 positions Absorb as the best LMS for organizations looking for ease-of-use, multi-language support, security, robust functionality and a great user experience at a fair price.

“We are very focused on, and invested in, maintaining our leadership position in the industry by delivering new features and technologies in a way that is intuitive and useful for our clients”, says Mike Owens, President of Blatant Media.

This customer-driven model and constant focus on innovation has led to continued growth and accolades, with the most recent award being the addition of Blatant Media to the TrainingIndustry.Com “Top 20 Learning Portal Company List for 2014“. “It’s super awesome to be on the Top 20 Learning Portal list for the fifth year in a row!” says Mike Eggermont, Co-founder of Blatant Media.

For more information on Absorb 5.0, please visit absorblms.com.
For video previews visit our YouTube channel here.



Blatant^ Named a 2013 Bersin & Associates WhatWorks® Award Winner for Delivering Innovation in their Absorb Learning Management System

April 7 2013

Bersin by Deloitte, a leading provider of research-based membership programs in human resources (HR), talent and learning, have announced that Blatant Media Corporation (blatant^) has been named a 2013 WhatWorks® Award Winner in the area of Delivering Innovation.

Winners were chosen by Bersin & Associates from hundreds of applicants and include industry leaders in business processes, consulting, financial services, food products, government, hospitality, information technology, insurance, media and software. Bersin & Associates conducted the awards program in cooperation with Human Resource Executive® magazine.

Blatant^ was recognized a winner for the development of Absorb LMS’s innovative, HTML5-based, learning management system user interface, which responds and adapts to different hardware platforms. This technology allows learners to access content such as courses and learning events on traditional computers, tablets such as iPads, and phones.

“We’re thrilled to add a Bersin & Associates award to our trophy shelf,” said blatant^ co-founder, Mike Eggermont.

This is the 13th award and accolade bestowed on blatant^ since 2008.

About Bersin by Deloitte

Bersin by Deloitte delivers research-based people strategies designed to help leaders and their organizations in their efforts to deliver exceptional business performance. The company’s WhatWorks® membership gives Fortune 1000 and Global 2000 HR professionals the information and tools they need to design and implement leading practice solutions, benchmark against others, develop their staff, and select and implement systems. A piece of Bersin by Deloitte research is downloaded on average approximately every minute during the business day. More than 5,000 organizations worldwide use our research and consulting to guide their HR, talent and learning strategies. For more information, please visit http://www.deloitte.com/bersin or http://www.bersin.com.

About Blatant^ and Absorb LMS

Headquartered in Calgary, Alberta, Canada, Blatant Media Corporation is an e-learning company that leverages the power of technology to enable learning for clients throughout the world. The company’s multi- award-winning learning management system, Absorb LMS, is used by more than a million learners in 500+ organizations throughout the world. Organizations currently using Absorb LMS include Adobe Software Systems, American Medical Systems , Dannon, New York University, Oakley, the United States Anti-Doping Association, and many others.

Media Contact
Dan Medakovic
V.P. Learning Solutions



The New Absorb LMS User Interface Strikes Gold in Brandon Hall Group’s “Excellence in Technology Awards”

January 27 2013

Blatant Media Corporation, publishers of the Absorb Learning Management System, celebrate Gold and Bronze awards from Brandon Hall Group for their latest software release. Absorb brings robust, multi-platform support to award-winning back-end.

The award entries were rigorously evaluated by a panel of independent senior industry experts, Brandon Hall Group Senior Analysts and Executive Leadership based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

The latest release of the Absorb LMS builds upon the existing easy-to-use platform by adding a completely redesigned learner interface that fully supports a seamless mobile learning experience. The new learner interface incorporates the latest in HTML 5, responsive-design techniques, providing a great user experience across desktop and mobile learning platforms. This means that the user experience is automatically adjusted and optimized for the user, whether they are accessing it from an iPad, iPhone, Windows or Android phone or tablet, or any kind of computer (Apple, Windows or Linux, for example).

The layout also adjusts itself when a user rotates their device from landscape to portrait mode, and improved Search and other menu items are always within reach of your thumb or mouse.

“People are telling us this is the best looking LMS that they’ve ever seen,” said Al Kinnear, Sales and Marketing Director with Blatant Media. “We already had an award-winning feature set, now we’ve got an amazing ‘look and feel’ to go along with that.”

“It rocks!” added Mike Eggermont, partner at Blatant Media.

These awards add to Absorb’s extensive list of previous accolades and further support Blatant Media’s Certification as a “Best in Class” LMS Vendor through Brandon Hall Group’s Smartchoice® program.

Previous awards include:


  • Gold Brandon Hall Excellence in Technology Award for Best Advance in Learning Management Technology for Small and Medium-Sized Businesses
  • Named one of TrainingIndustry.com’s Top 20 Learning Portal Companies
  • Bronze Brandon Hall Excellence in Technology Award for Learning Management Technology


  • Awarded LMS Industry “Innovator” ranking in LMS Vendor Landscapes report by research firm McLean & Company
  • Named one of TrainingIndustry.com’s Top 20 Learning Portal Companies
  • Gold Brandon Hall Excellence Award for Best Advance in Learning Management Technology for Global
  • Bronze Brandon Hall Excellence in Technology Award for Best Advance in Learning Management Technology


  • Silver Brandon Hall Excellence for Best Advance in Learning Management Technology for External Training
  • Named one of TrainingIndustry.com’s Top 20 Learning Portal Companies


  • Gold Brandon Hall Excellence Award for Best Advance in Learning Management Technology for Small and Medium Sized Businesses
  • Bronze Brandon Hall Excellence Award for Best Advance in Learning Management Technology for External Training


  • Silver Brandon Hall Excellence Award for Best Custom Content

About Brandon Hall Group

Having worked with more than 10,000 clients globally and after 20 years of delivering world-class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations. Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Learning and Development, Talent Management, Sales Effectiveness, Marketing Impact, and Executive Management. (http://www.brandonhall.com)

About Blatant Media Corporation

More than 600,000 employees and students use Absorb every day in over 1,000 companies globally. Among the list of international clients are Oakley, Adobe Software Systems, Dannon, Dale Carnegie Digital, American Medical Systems, EVOCO, University of Indiana, Zoll Medical, Shortel, Websense, the United States Anti-Doping Association and many others.

The creator of Absorb LMS, Blatant Media Corporation is a learning technology company that leverages the power of technology to provide training management solutions for clients throughout the world. The company is headquartered in Calgary, Alberta, Canada. (403) 520-2595.

Media Contact
Dan Medakovic
V.P. Learning Solutions