Craig Basford

Craig Basford, Senior Vice President, Product

As Senior Vice President of Product, Craig Basford works at the intersection of strategy, engineering and design, taking great ideas and turning them into products that solve client challenges. He embraces the constant pace of change that is the modern technology sector, always building for what’s to come while staying grounded “in the now” through strong client input and collaboration.

A charismatic technical thinker, Craig has been an influential force powering Absorb growth; initially by defining the client experience as Director of LMS Experience, and currently by heading up the Absorb Product team.

In his spare time, Craig risks his life by skiing slopes far too advanced for him, annoys his neighbors by playing the violin and holds unreasonably long conversations with his dog.

Craig holds a Master’s of Business Administration from the Haskayne School of Business, University of Calgary and earned his Bachelor of Commerce in Management Information Systems from the University of Alberta.