As Vice President of Finance, Heba Musa plays an essential role in managing sustainable growth at Absorb. Her forecasts and budgets inform critical decisions and propel Absorb towards its next big move—be it securing funding or making an acquisition.
Heba and her team collaborate with each department to build better processes; improving workflows, efficiencies—and the bottom line. These are skills she honed while at Deloitte—one of Canada’s “Big Four” accounting firms. From there, Heba served as Financial Controller for Buyatab where she gained valuable IT services industry experience she now applies at Absorb.
Off the job, Heba spends her free time exercising, escaping the city to hike in the nearby mountains and doing what she calls “a surprising number” of crossword puzzles.
Heba obtained her Chartered Professional Accountant (CPA, CA) designation in 2012 and holds a Bachelor of Business Administration in Accounting from Simon Fraser University.