How great leaders inspire action | Simon Sinek | TED Talk

In Simon Sinek's TED Talk, "How great leaders inspire action," he discusses a pattern that he discovered that changed his view on how the world works. Why do some leaders and organizations inspire while others do not? Sinek calls this pattern the "golden circle," which is the complete opposite of how most people think, act, and communicate. The golden circle is composed of three elements: why, how, and what. Most organizations know what they do and how they do it, but very few know why they do what they do. This engaging talk is grounded in biology and provides a new perspective on inspirational leadership.

Learning objectives:

• Identify the importance of defining the "why" behind a brand, organization or individual's actions
• Analyze the impact of inside-out thinking on leadership and communication