Territory Management: Analyzing Territory

With the skills you'll gain in this elearning course, Analyzing Territory, you'll be able to develop a more data-driven approach to your territories by using business analytics to help you understand and predict customer buying behavior. In this course we'll review how territory analysis helps to provide a better understanding of a customer’s business. This will allow you to present targeted offers they are likely to accept. You'll also learn the data components required in order to make better, fact-based decisions. Part of the series called Territory Management, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension of the course.

Learning objectives:

• Determine the prospects and customers with the greatest sales potential. Use analytics to identify methods to reduce expenses and increase profits. Predict customer behavior and present targeted offers