The power of purpose in business | Ashley M. Grice | TED Talk

Develop a mission, vision and value statement for your company with "The power of purpose in business." In this TED Talk on purpose, strategist Ashley M. Grice explains that purpose is the “why” that defines a company at its best. Through this insightful talk, viewers will learn three ways that purpose differs from mission or values, as well as how embedding purpose across an organization is an effective business strategy that increases returns, employee engagement and productivity.

Learning objectives:

• Create and develop purpose within your own organization
• Identify ways to develop purpose as a business strategy
• Explain why purpose is important and effective for any business