How to Name a Course to Encourage Enrollment
Body
You may create the best, most engaging content in the world. Unfortunately, if you name the course something like "Establishing Guidelines and Policies for Inter-Departmental Budgetary Reporting," you'll have created the courseware equivalent of the kid we knew at school who ate lunch alone. Sure, children would attend his birthday party if they had to but secretly, they wished he'd be a bit more fun to be around.
At least one of our clients uses an off-the-shelf courseware library by Leadership IQ. Titles include:
- Career Discussions with Un-Promotable Employees
- Managing Narcissists, Blamers, Drama Queens and More
- Put the Spark Back in Your Culture
- Hiring Stars with Great Attitudes
- Managing Talented People with Bad Attitudes