Building a Business Case: 07. Gathering Data - SWOT Analysis

Our Building a Business Case: 07. Gathering Data - SWOT Analysis course walks you through each component of a SWOT (strengths, weaknesses, opportunities, threats) analysis with suggestions for refining your results for optimal impact. Learn to apply a SWOT analysis to promote and sell your business concept to decision makers. This is a valuable step in building a strong business case. The video takes you through a SWOT analysis using helpful graphics and examples to highlight key concepts. Accompanying resources include a downloadable course summary and online quiz to test your retention of the material. Combine this course with others in the Gathering Data series for more techniques you can use to develop your business case.

Learning objectives:

• Perform a SWOT analysis to identify how strengths, weaknesses, opportunities and threats interact. Apply a SWOT analysis to promote and sell your business concept. Use a PEST analysis to define external factors that could impact your business