Digital Marketing: 01. What is Digital Marketing?

Digital Marketing: 01. What is Digital Marketing? is an elearning course that shows you how to promote your business to potential online customers. Digital marketing is crucial for the success of your company. It allows marketers to see accurate results in real time, connects you with consumers on the Internet, and saves you money. In this course, we’ll discuss the different categories of online marketing. We’ll explore business-to-business and business-to-consumer channels to attract the right customers. We’ll cover online marketing and enhanced offline marketing strategies. By the end of this course, you’ll learn to generate higher revenues from your target audience by applying these methods to grow your online business. This course is from our Digital Marketing series. It comes with a video, audio narration, downloadable materials, and a quick quiz. Take this course along with others in the Digital Marketing series, and learn to promote your online business to increase website traffic and build a loyal customer base.

Learning objectives:

• Define online marketing and enhanced offline marketing. Explore different categories of online marketing. Identify business-to-business and business-to-consumer channels to drive conversion rates