Learners today are presented with a wealth of choices and opportunities for learning. They can turn to Blogs, wikis, social networks, video sites, etc. to find learning content. The problem, though, is that it can be difficult to find high quality, informative learning content among a massive sea of choices.
How much stuff is out there?
- YouTube alone experiences 100 hours of video uploaded every minute. (https://www.youtube.com/yt/press/statistics.html)
- 200 billion tweets are published to Twitter each year. (http://www.internetlivestats.com/twitter-statistics/)
- There are currently 17.6 billion Blog pages on WordPress alone (http://en.wordpress.com/stats/)
- The most amazing metric, though, comes from the American Library Association which says that by 2020, information on the Internet will be doubling every 15 minutes.
Research indicates that the time, effort, and cost to create e-learning courses using authoring tools is exorbitant. This often quoted ASTD article states that it typically takes 127 to 184 hours (16 to 23 days) to create, using authoring tools, one hour of self-paced online learning containing moderate interactivity.
An effective solution to the problem of learning content overload and pressure on course developers to create courses quickly and cheaply is to leverage the workplace learning management system (LMS) as an on-ramp to the world’s best learning content.
Traditionally, instructional designers and course developers create courses using third party authoring tools and import these into the LMS to deliver to learners and track their progress. Comparatively, the course assembly tools built into some learning management systems (LMS) allow you to quickly create courses that contain:
- Instructional videos from the most popular sites including YouTube, Vimeo, TED.com, etc.
- Articles from Wikipedia and other online encyclopedia
- Blog posts from such reputable sources as Harvard Business Review
- Slideshare and Prezi presentations
- Free online courses
- External discussion forums in the form of Facebook or LinkedIn groups, Reddit discussions, etc
Although the source files for the content types listed above are located outside of the LMS, the system can still track the learner’s progress through the courses. Learner activity reports can then be generated, shared, exported, and e-mailed to instructors, administrators, managers, and others.
Based on the estimate that a traditional e-learning course takes 16 to 23 days to create, and assuming a conservative annual salary of $65,000 for an instructional/designer/course developer, and 250 work days per year, a simple one-hour page-turning type course using a traditional authoring tool would cost $4160 to $5980 to create.
Comparatively, a course of a similar duration featuring, say…
- An existing YouTube video
- A quiz
- A PDF document
- A existing Prezi presentation
- A final exam
…takes less than two days to create at a cost of $520, including the time to find and vet content, create assessments, and assemble/test the course. This translates into cost savings of $3640 to $5460 over a traditionally-authoring course. Given that most organizations provide dozens of courses to learners, the cost savings translate into tens to hundreds of thousands of dollars per year.
Higher learner engagement
Also, courses leveraging existing Web content (videos, Blogs, presentations, etc.) produce learning events that are potentially more engaging to learners than boring page-turning courses. (After all, learners hang out on such sites outside of work.) This translates into significantly higher level of course completion and increased learning.
Organizations will always need to create some courses in-house. But for a multitude of topics, cost savings and increased learning can be obtained by leveraging existing Web-based content in their learning management system.