What Do Learners Really Think of Their Learning Environments?
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Luana Vargas, Educational Development Manager at International Society of Arboriculture, recently posted a great question on a LinkedIn discussion group:
Do you directly sell courses to your e-learning end-users? If you do, how are you evaluating (reaction) the courses or the platform in which they are offered?
First of all, kudos to Luana to care about learner reaction and satisfaction. As a commercial content provider, it's critical that her learners see the value in her courses. What I especially like about Luana's question is that she hasn't restricted feedback to the course content. She's also looking to gather satisfaction data related to the platform.
Donald Kirkpatrick defined level one of his Four-Level Evaluation Model in Instructional Design as: “The participants’ reactions to a training event. It is basically a measure of (internal) customer satisfaction.” Here are typical level one evaluation statements that students are asked to rate, usually using a Likert scale:

- I understood the learning objectives.
- I was able to relate each of the learning objectives to the learning I achieved.
- I was appropriately challenged by the material.
- I found the course materials easy to navigate.
- I felt that the course materials will be essential for my success.
- Etc.
- I found the room atmosphere to be comfortable.
- I was pleased with the room set-up.
- I experienced minimal distractions during the session.
- The purchase process for this course was straightforward.
- Logging into the system was easy and intuitive.
- The interface was intuitive.
- The interface was attractive.
- The learning environment reacted quickly to my commands.
- The learning environment behaved as it should, free of glitches, or crashes.
- The learning environment allowed me to assess my progress.
