Craig Basford


Executive Vice President, Product

As Executive Vice President of Product, Craig Basford works at the intersection of strategy, engineering and design, taking great ideas and turning them into products that solve client challenges. He embraces the constant pace of change in the modern technology sector, always building for what's to come while staying grounded "in the now" through strong client input and collaboration.

A charismatic technical thinker, Craig has been an influential force powering growth for Absorb Software; initially by driving the client experience as Director of LMS Experience and currently by leading the product team. During his tenure, Craig built out the support team into a 24/7 model, established and expanded the product management team, founded the QA team, quadrupled the development team, and more—all while delivering award-winning eLearning products.

In his spare time, Craig enjoys travelling, skiing, and running triathlons.

Craig holds a Master of Business Administration from the Haskayne School of Business, University of Calgary and earned his Bachelor of Commerce in Management Information Systems from the University of Alberta.

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