Saravana Sivanandham is fueled by growth. It’s the common thread weaved throughout his career and is what continues to drive him in his current role as Chief Marketing Officer at Absorb Software. It’s why he loves marketing. From his perspective, marketing is both the connective tissue that brings product, sales and customers together, and the engine that keeps them all moving forward.
Saravana’s experience is diverse, beginning with developing enterprise applications for CA Technologies, HP and Dell EMC. Saravana continued his trajectory, moving into product management and marketing at Adobe before pivoting into consulting roles—first with a boutique firm before joining McKinsey & Co., where he focused on marketing and digital led growth programs for international clients. Before joining Absorb Software, Saravana most recently honed his skills at DocuSign responsible for marketing operations and omnichannel experiences.
Once Saravana closes his laptop for the day, you can find him enjoying time with his family, running in the Texas hill country, or battling it out against anyone brave enough to challenge him in a game of ping pong.
Saravana holds a Bachelor of Engineering from Anna University, India.