Blatant means "brazenly conspicuous." In other words, we're not about subtlety, especially when it comes to our client's success. That's why we've built our team and Absorb LMS to stand out from the competition.

Blatant Media Corporation is headquartered in Calgary, Alberta, Canada. Our team of programmers, designers, support staff, project managers, and implementations experts work in open concept environments - which is handy when our clients need support, a problem needs to be solved, or a new feature needs to brainstormed.

  • 2003

    Blatant Media Corporation (Blatant^) was founded when Mike Eggermont and Michael Owens noticed that the online courses they were designing for a number of clients became practically unusable once they were imported into the LMS systems that existed back then.

    Often Mike and Mike were asked to also administer these learning management systems and the experience was inhumane at best. Armed with 3 computers, a spare bedroom and a talented young programmer, Mike and Mike began developing Absorb LMS, while building learning content for healthcare, retail and energy industries.

  • 2003

    Blatant^ subleases first office space from a dog park friend who had himself grown a company from 1 to 250 staff. The 400 square foot office was attached to a large industrial warehouse where ATVs were stored and another company installed and tested car alarms. The $1 monthly rent checks were never cashed.

  • 2004

    A Calgary based company uses Absorb LMS to train tens of thousands of energy sector workers each month.

  • 2006

    Absorb LMS is selected by the National Academy of Sports Medicine after investigating and testing over 30 Learning Management Systems. Blatant^ is also hired to produce over 36 hours of premium interactive multimedia learning content including content that will end up being delivered on iPod Video. In the next 5 years NASM will train and certify over 300,000 fitness professionals.

  • 2007

    Mike and Mike realize that the world was ready for Absorb LMS and focus the company’s efforts on a SaaS software model. Shortly thereafter Virgin Mobile Canada, New York University and Getty Images sign up to use Absorb LMS.

  • 2008-2010

    The Absorb LMS client list grows from a few dozen clients to several hundred, including the US Department of Energy and Adobe Systems.

  • 2010

    Working with a training visionary at Oakley, Blatant^ develops Absorb's first HTML based interface with a focus on learner engagement and mobile access. This becomes the inspiration for the secret project Ninja which abandons the Flash based user interfaces for a completely dynamically scalable HTML5 interface.

  • 2013

    By 2013 Absorb LMS is supporting learning organizations around the world in more than 25 languages. Work begins on another secret project which emerges in late 2014 as…

  • 2014

    Absorb 5 is an entirely new generation of LMS software built on the knowledge and experience of 12 years of real life client experience in dozens of industry verticals. Absorb 5 receives a standing ovation in a presentation to one of the world’s largest technology companies.

  • 2015

    In mid 2015 we opened a new set of doors in Dublin, Ireland. Though it doubles as an excellent vacation spot, we opened our European office to not only better serve our European clients, but also to offer extended support hours for clients globally.

    Absorb emerges as a favorite for disruptive technology companies that are changing everything we know about transportation and accommodation.

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The Founding Partners

Mike Owens

Looking like a software visionary — or watching a replay on the JumboTron.

Mike Eggermont

Wondering what Owens is looking at.

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