6 Steps to Refresh Your 2020 LMS Data Analytics Strategy

6 Steps to Refresh Your 2020 LMS Data Analytics Strategy


Shannon Tipton


2020 is still young, which means there's plenty of time to benefit from revisiting the data analytics strategy for your learning management system. Companies implement an LMS hoping to save money on their training expenditures and, most importantly, gain valuable reporting data. That said, the amount of data a solid LMS generates can put you in data overload. So the question is: What information should you focus on when you pull your LMS data analytics?

Companies save time and money by implementing online training through an LMS. But there are plenty of other ways to apply your LMS data analytics strategy to maximize organizational objectives. Ultimately, the goal of using LMS data analytics is to add meat to the bones. You can use data to target training in the right direction—or shift course if need be.

Follow these steps as you revisit your LMS data strategy for 2020:

1. Determine your business endgame

Before firing up your LMS, make sure you know what success looks like and what metrics you want to focus on. Perhaps your business wants to increase sales per person by a specific percentage. Using this goal as your compass, you and the sales team might start paying closer attention to metrics that reflect sales training or product knowledge.

2. Decide how to evaluate performance

Now that you have a firm idea of your business objective, it's time to pick criteria to evaluate performance. Using the same goal of increasing sales per person, you might look for salespeople to score above 90% on a product knowledge test and to pass a negotiation skills course.

3. Look for training gaps & trends

Having instant access to visual reports that decipher data will help you identify learning gaps and trends. If a high percentage of salespeople are unable to successfully complete the sales training program, use reports to find out why. What are the sticking points? Having this information will allow you to determine the best path forward to close the gap.

4. Identify completion rates & associated course data

To complement gaps and trends, you must look at completion rates. In addition to checking if learners are completing courses, examine how long it takes them to finish videos or other assignments. All this data will provide you with information to improve course design. Learners may be failing to complete or pass courses due to user error or design flaws.

Successful completion tells you, at a minimum, that training is reaching the audience. However, it is assessment data that gives you the power to identify strengths and opportunities and allows you to create personalized learning paths.

5. Create reports to assess learner proficiency

Without the right reporting structure, it's impossible to determine training interventions. Build solid data by assessing teams before and after participating in specific programs. Then create data reports to analyze performance; giving you what you need to make sound recommendations for supplemental activities.

6. Review course & instructor ratings

A benefit of using an LMS is the ability to assess learner satisfaction. Perhaps your learners say they enjoyed the training experience, but reports and key performance indicators tell a different story. Your LMS reports give you the power to collect all your survey and poll data in one centralized location.

LMS reporting and analytics are powerful tools. Use them to your advantage! With the right strategy, your business will see benefits beyond just cost savings.

Connect with an Absorb LMS representative today to make the most of your organization's data.

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