How the top 19% of customer education programs turn learning into measurable growth
This report was built for leaders in customer education, customer success, enablement, and ops. Discover which side of that gap you're on and build the programs to cross it.
Where does your team stack up against the top performers?
See where 500 organizations stand on maturity, measurement, and best practices in customer education.
Download the report to get:
- Benchmark data from 500 organizations running customer education and training-as-product programs
- The maturity and measurement gaps most teams don't know they have
- The specific practices putting top programs 2–3x ahead on the outcomes leadership tracks
“The most useful question is ‘can we connect our customer education program to an outcome our business already counts?’” — Leslie Kelley, Chief Growth Officer, Absorb
The maturity gap is bigger than it looks
When leadership asks what education got them, what's your answer?
Renewals, adoption, and revenue. Mature customer education programs are powerful growth levers, driving business outcomes.
"Leadership doesn't really care what people have learned. They care about what the impact is. How did it get me more customers? How did it get me better renewals?" — Michele Wiedemer, Research Trustee, CEdMA Board
Do you have the four things that make your program mature?
- An accountable executive sponsor
- A dedicated budget
- Content that stays current
- A measurable line from learning to a business outcome.
Tested against those four pillars, the 51% who say "we’ve got a mature program" shrinks to 19% who truly are. More than half of programs that say they're "very confident" in their ROI still report at least one fundamental measurement gap.
Got a maturity gap? This report shows you how to close it.
Inside the 2026 benchmark report
Start with clarity. Then, build your playbook.
The strongest customer education programs run four specific levers as a system. Are you pulling these levers?
Wherever you’re starting from today, get the building blocks to close the gap. Inside the report, discover:
- Where your program really stands. Stop guessing and get a true view about where you rank against 500 organizations in customer education success.
- Why attention hasn't become investment, and what the programs that secured both did first.
- The measurement gaps hiding behind confident ROI claims, plus practical workarounds for when perfect data isn't an option.
- The five operating habits of high-return programs, the practices that separate teams where 50%+ of learners come back from teams where they don't.
- A sequenced path forward from wherever you are today — no measurement, evidence but no sponsor, or sponsor but no budget.
- A dedicated section for training-as-product teams, covering the channel, credential, and content decisions that drive commercial performance.
- Where AI is actually changing programs. Only 29% report significant or fundamental change from AI so far, making it one of the clearest open growth opportunities in customer education, and the report shows what early movers are doing with it.
Training worth bingeing: See how Dura-Line Academy grew from 77 users to 7,200+ learners across nearly 90 countries by designing for return engagement.
AI is one of the clearest growth opportunities in customer education, and most programs haven’t taken it yet. 29% report significant or fundamental change from AI.
Learn from the leaders, then build for yourself.
Guessing isn’t growing. Discover what it takes to win with your customer education program. Benchmark against 500 organizations and see what the top 19% built.
.png)