How to Name a Course to Encourage Enrollment

How to Name a Course to Encourage Enrollment


Richard Nantel


You may create the best, most engaging content in the world. Unfortunately, if you name the course something like "Establishing Guidelines and Policies for Inter-Departmental Budgetary Reporting," you'll have created the courseware equivalent of the kid we knew at school who ate lunch alone. Sure, children would attend his birthday party if they had to but secretly, they wished he'd be a bit more fun to be around.

At least one of our clients uses an off-the-shelf courseware library by Leadership IQ. Titles include:

  • Career Discussions with Un-Promotable Employees
  • Managing Narcissists, Blamers, Drama Queens and More
  • Put the Spark Back in Your Culture
  • Hiring Stars with Great Attitudes
  • Managing Talented People with Bad Attitudes

Kudos to LeadershipIQ for great topics and fantastic titles. Based on the titles alone, I'd sign up for all of these. These courses are courageous and resonate with experiences we've all had in our careers.

If you're a course developer, consider giving your courses titles that will make them stand out in a course catalog. Remember, your course may be competing with other courses for learner interest.

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