Ensuring the Success of Your Channel Partners with Absorb LMS


The Customer

A home technology SME.

The Challenges

Moving from another LMS to Absorb, this client saw an opportunity to take their channel partner training to the next level. Their decision to switch would be made on finding solutions to the following challenges:

  • Integration with Salesforce to track external channel partner learning activity
  • A historical LMS data import
  • The ability to deliver targeted content
  • Acknowledge and reward the most well-trained channel partners through contests

The Solutions

We recognize that the decision to switch software solutions for any element of a business is not something to be taken lightly. Our sales and customer success teams worked together with the client to plan and execute a smooth transition from another system to Absorb.

Integration with Salesforce to track external channel partner learning activity

As the client's system of record, an integration with Salesforce was a key factor in selecting Absorb LMS. By passing course completion data from Absorb into Salesforce, the client was able to easily track the training activity of their external channel partners and ensure that those responsible for selling their products were well-trained.

A historical LMS data import

Absorb was not the first LMS the client had utilized in their channel partner training efforts. Because of that, they required a seamless historical import of their old learner and course data to make the switch a smooth transition. The Absorb team was able to provide a template for importing existing data that made migrating systems a snap.

The ability to deliver targeted content

Not every channel partner sold the same products, so the client wanted the ability to not only uniquely target learning content, but also target messaging and promotions within the LMS itself. It was easy for the client to target learning content by utilizing our Department and Group features. The big differentiator came from the ability to customize the entire learner interface based on the same Department and Group categorization through Absorb Engage. This option gave them complete control over the branding and content every channel partner would see.

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