Absorb Software Announces Jill Adams to Join as VP of Marketing


Calgary, Alberta (February 15, 2018) – Absorb Software Inc., a leading provider of cloud-based learning and performance management software and analytics for corporations and higher education institutions, announced it has appointed Jill Adams as Vice President of Marketing.

"We have been looking forward to introducing the role of VP of Marketing at Absorb for some time now," explains Mike Owens, CEO of Absorb Software Inc. "We are excited to welcome Jill Adams who has the breadth of knowledge and expertise from her experience in global marketing to take the helm of this position. Jill will play a critical role in driving the success of a high-growth engine, while directly responsible for all aspects of marketing."

Adams joins Absorb with over two decades of honed marketing skills and passion for innovation and growth, and her B.S., Business Administration from Miami University. As VP of Marketing for Absorb Software, she leverages her experience to achieve business objectives and brand alignment, creating actionable and measurable marketing strategies and programs to drive results.

Prior to joining Absorb, Adams has used her proven out-of-the-box thinking, operational excellence, and leadership skills throughout the decades to shine at start-ups and Fortune 500 companies alike. Achieving dramatic growth and driving corporate objectives in leadership positions at Progress Software, RSA Security, IBM, and most recently Globoforce – a $350M SaaS company in the human capital management space – Adams is recognized as an industry leader.


About Absorb Software

Absorb Software is a learning technology company based in Calgary, Alberta Canada, with subsidiaries in England, Ireland, Australia, China and the United States. The Absorb flagship product, Absorb LMS, is an industry-leading and award-winning Learning Management System for businesses, higher education, government and non-profit agencies around the world. Learn more at www.absorblms.com, or follow the company on LinkedInFacebook, or Twitter.

About Silversmith Capital Partners

Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with $1.1 billion of capital under management. Silversmith's mission is to partner with and support the best entrepreneurs in growing profitable technology and healthcare companies. The firm seeks to invest $15 million to $75 million per company. Representative investments include ActiveCampaign, Centauri Health Solutions, Digital Map Products, Impact, LifeStance Health, MediQuant, Nordic Consulting Partners, and Validity. The partners have over six decades of collective investing experience and have served on the boards of numerous successful growth companies including Ability Network, Dealer.com, Liazon, Liberty Dialysis, MedHOK, Net Health, Passport Health, SurveyMonkey, and Yapstone. For more information, visit www.silversmithcapital.com.